Digital marketing options such as Email Marketing, Google Marketing and CRM Databases can be very important but the question that you should be asking is which one is best for your business?

The answer is, all of them. If you really want to start seeing astronomical results in your marketing initiatives, it’s important that you consider all of the powerful tools that can help your brand do well on multiple platforms, multiple channels and multiple markets.

This calls for a well-managed, integrated approach. Being able to seamlessly reach your prospects and compel your customer from one channel to the next while maintaining an integral structure of your brand and messaging at every step of the way can be very important.

To break things, there are primarily two types of marketing strategies; multichannel marketing and omnichannel marketing.

Multichannel Marketing – Refers to the ability to interact with potential customers on various platforms. A channel might be a print ad, a retail location, a website, a promotional event, a product’s package, or word-of-mouth.

Omnichannel Marketing – refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer could be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.

They may sound rather similar, but the truth is that there are very crucial differences between the two. The true meanings and resulting strategies lead companies down two distinctly different paths.

The multichannel approach merely aims to get the word out via the maximum possible number of channels. You’re casting the widest net to get the most customer engagement. Companies usually utilize social media and email for this process.

Omnichannel marketing however, refers to a more cohesive and integrated approach that focuses on the customer’s experience. This brings about the second key difference between the strategies: consistency. Omnichannel businesses are diligent in ensuring that their customers receive the same experience and messaging through each and every channel. A consistent brand image and message helps ensure a heightened sense of familiarity and can establish a relationship with the brand.

Because of this, omnichannel marketing requires that businesses implement strategies that are similar throughout every process. Customer retention, social media and sales must all coincide within the foundation of the brand and this ultimately leads to better customer experience and in turn, more conversion and a stronger brand presence.

How to apply Integrated Online Marketing effectively?

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