You know you need a website, but you just haven’t had the time to make it happen, or you have a website, but you know it’s not what it should be? Perhaps you believe your business doesn’t need a website? Let’s change that – your company deserves a professional business website!
Bill Gates was right when he said: “If your business is not on the internet, then your business will be out of business.”Nowadays, any company that desires new customers or clients needs a business website. Whether shopping online or looking for a business’ address or phone number, people often turn to the internet first. They seek information about the company, its products, and services — making an online presence one of the most valuable assets.
Having a small or medium-size business website isn’t just about selling products and services — it is also about providing the added value to potential customers and building your own credibility. In next few minutes let’s go through the main benefits of having a company website and understand why creating a website for your business is a must.
By having a well-structured website you can foster instant credibility with anyone. Your website can (and should) reflect the trust and professional image of your company. It also provides your social proof, since potential buyers are already looking for you online. You can impress potential buyers by including page elements like customer testimonials on your site.
Having a business website means never putting up the ‘Closed’ sign again. Your website is a 24/7 instrument that runs without any supervision or a need to lock it up. You can always be there for your customers. More than ever you can keep the pace with a potential client from all around the world in any time zones since geographical aspect is not the issue once you have a website.
Business website competes your competitors
Consumers typically start their buying journey with research and recommendations found online – educational materials, reviews, and testimonials are those what can compete for your way to a potential buyer. Most of your competitors have a business website, so if you are not staying competitive with your competition, you are giving shoppers a reason to choose another company.
Showcase your products and services
Imagine your website as a platform where you can showcase your company’s best assets. For a successful online approach, you can build product landing page visualized with beautiful images. If you are a service company, tell more about what you do and can offer in video tutorials thus causing interest to the potential customer.
Great marketing exposure
A business website is another marketing channel which gives you an automatic internet presence. You have another chance to introduce people to your products and services, as well as making it easy for people to find you.
Combining your website with marketing tools, like email marketing, SEO, blogging, social media, and online advertising, help you reach new customers and generate repeat business. Much more effective than printing brochures and distributing them to a random audience.
You are searchable
More than 80 percent of consumers perform online research before making a decision. That means they go to Google and type in keywords, like “best bakeries in New York” or “English course in Berlin.” By having a website, you will show up in Google search page results which means you are able to be located by soon-to-be your customers.
If you have a site, you can optimize it for SEO, thereby getting more visibility with potential customers. But if you don’t have a website for your business, the chances of showing up on the search engine page equal zero.
Being online could mean the difference between surviving and not surviving for a business, and it’s clear that the benefits of being online far outweigh any perceived downsides.
From being visible to reaching a wider audience, to increasing credibility and reaping the rewards of customer insights, all businesses should be taking advantage of the great opportunity that’s easier and cheaper than ever before.